At Appcentric, we’re a small but focused team of Umbraco Platinum Partners based in Birmingham - and these aren’t just trends to us. They’re principles we already bake into our work. Here’s how we see them shaping the future - and how they’re shaping the sites we’re building right now.
1. Performance and Simplicity First
Websites that are overloaded with scripts, animations, and giant media files aren’t just frustrating to use, they’re costly in more ways than one.
Faster websites don’t just rank better in search and convert more users - they also use less energy, meaning a lower carbon footprint.
What we do at Appcentric:
We design with performance in mind from day one. That means lean, modular Umbraco builds, optimised imagery, and content structures that load quickly across all devices. When we talk about sustainability, this is part of the picture: cleaner, more efficient code = lower emissions.
2. Accessibility Is No Longer Optional
Accessibility used to be a nice-to-have. In 2025, it’s an expectation and rightly so. If your website isn’t inclusive, it’s not just excluding users, it’s falling short of legal and ethical standards.
Accessibility isn’t just about screen readers or keyboard navigation - it’s also about clear language, logical hierarchy, and content that adapts gracefully across devices and bandwidth conditions.
What we do at Appcentric:
We design and build with accessibility in mind from the very beginning - from semantic HTML and colour contrast, to editor-friendly content structures in Umbraco. This also supports social responsibility goals under ESG, because good digital experiences should be for everyone.
3. Sustainability Is Part of Performance
Sustainable web design used to be a niche concern. In 2025, it's becoming a core part of how we think about performance, responsibility, and user experience. Every asset you load, every server request, it all adds up.
It’s not just about being greener. Faster, more efficient websites are better for users too. They load quicker, work harder with less data, and feel more responsive across all devices.
Sustainability is good UX and good business.
What we do at Appcentric:
We incorporate sustainable practices into every project as a standard. That means:
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Using green hosting providers powered by renewable energy
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Optimising images and media to reduce data usage and page weight
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Writing clean, efficient code that keeps things lightweight and maintainable
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Lazy loading content so only what’s needed is loaded when it’s needed
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Fine-tuning back-end processes to avoid unnecessary energy use
It’s a more responsible way to build and it helps create faster, more future-friendly websites for everyone.
Final Thoughts
These “trends” aren’t temporary, they’re signs of a shift toward respectful, responsible design. Faster sites. Cleaner code. Inclusive content. Purposeful design.
That’s where the web is heading - and it’s where we’ve already been working.
Whether you’re planning a new website or rethinking how your current one performs, these principles should be on your radar. If you want a partner who’s already building this way, we’d love to talk. 👋
Want to read the original article?
You can find it here: The 3 Website Design Trends You Can’t Ignore
